{"id":149769,"date":"2025-01-31T13:59:10","date_gmt":"2025-01-31T13:59:10","guid":{"rendered":"https:\/\/sinch.com\/?post_type=customer-stories&#038;p=149769"},"modified":"2025-06-16T05:18:01","modified_gmt":"2025-06-16T05:18:01","slug":"family-quest-entertainment","status":"publish","type":"customer-stories","link":"https:\/\/sinch.com\/customer-stories\/family-quest-entertainment\/","title":{"rendered":"How Family Quest boosted event attendance with personalized SMS"},"content":{"rendered":"\n<p>Over the past 10 years, <a href=\"https:\/\/familyquestentertainment.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Family Quest Entertainment<\/a> (FQE) has provided families with educational, interactive, and entertaining family experiences like <a href=\"https:\/\/www.jurassicquest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jurassic Quest<\/a> and <a href=\"https:\/\/www.brickfestlive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brick Fest Live.<\/a>&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Chad Collins, CEO of FQE, leads the company in producing more than 200 events each year, each attracting between 8,000 and 20,000 attendees every weekend.&nbsp;&nbsp;<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\" class=\"lazy-video-link\" data-lazy-video=\"6rybJP5cOuE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-thumb=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" alt=\"How Dinosaurs, Legos, and SMS Bring Thousands Together\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/6rybJP5cOuE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\",\n    \"name\": \"How Dinosaurs, Legos, and SMS Bring Thousands Together\",\n    \"description\": \"Meet Chad Collins, the CEO of Family Quest Entertainment, who runs two nationwide touring shows: BrickFest Live and Jurassic Quest. With 8,000 attendees per weekend and 200 shows a year, their challenge was clear: how do you reliably communicate with thousands of families? Follow their journey from early text message marketing in 2017 to their search for a more robust solution. Learn how they:\\n\\n\\ud83e\\udd96 Manage complex communication flows across multiple cities\\n\\ud83e\\udd96 Handle massive messaging volumes for nationwide events\\n\\ud83e\\udd96 Incorporate rich media like emojis, images, and videos\\n\\ud83e\\udd96 Automated their processes to focus on creative and copy\",\n    \"uploadDate\": \"2025-01-30T15:21:21+00:00\",\n    \"duration\": \"PT3M1S\"\n}        <\/script>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Finding the right messaging partner<\/h2>\n\n\n\n<p>Customer outreach is critical to maintain and grow attendance, and email and SMS are staples in FQE\u2019s channel mix \u2014 especially SMS.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cUsing SMS has been really huge for us. We\u2019ve been sending text messages since 2017 before it was cool,\u201d Chad said. \u201cIt\u2019s more direct and personal, cutting through the noise of other communication channels.\u201d&nbsp;<\/p>\n\n\n\n<p>But with such a large audience, Chad needed a way to automate and personalize messages at scale. Chad tested other SMS providers to see if they had:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A native integration with HubSpot&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitive pricing&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multimedia capabilities&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>&#8220;All of the SMS messaging tactics we like to use could be challenging for some providers,\u201d Chad said. \u201cNot every messaging company can handle all of that.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An SMS integration that checks all the boxes<\/h2>\n\n\n\n<p>Chad chose Sinch\u2019s SMS integration for HubSpot to automate their outreach efforts. The integration allows FQE to automate and personalize their SMS campaigns via HubSpot workflows, so messages reach the right audience at the right time.&nbsp;<\/p>\n\n\n\n<p>\u201cSinch MessageMedia is a no-brainer,\u201d Chad said. \u201cIt\u2019s accessible, customizable, and responsive. Our speed to launch a new event has been tremendously sped up because of the automations.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Increasing conversions in less time with Sinch\u2019s SMS services<\/h2>\n\n\n\n<p>Since implementing Sinch\u2019s SMS services, FQE&#8217;s customer engagement and event attendance has increased tremendously.&nbsp;<\/p>\n\n\n\n<p>According to Chad, the results spoke for themselves. \u201cWe saw strong conversion rates, making it a worthwhile investment. The integration with HubSpot has allowed us to automate and personalize our communication effectively, and our speed to launch a new event has been tremendously sped up because of the automations. It\u2019s freed up our team to work on higher-level tasks.\u201d&nbsp;<\/p>\n\n\n\n<p>The ability to provide timely, personalized communication has not only improved operational efficiency but also enhanced the customer experience, making FQE\u2019s events even more memorable.&nbsp;<\/p>\n\n\n\n<p>\u201cSinch is a no-brainer,\u201d Chad said. \u201cIt\u2019s accessible, customizable, and responsive.\u201d&nbsp;<\/p>\n\n\n\n<p>Looking ahead, Chad plans to explore new ways to use SMS, including automated responses and real-time customer interactions during events.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":18,"featured_media":149778,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[585],"customer_stories_industry":[362],"class_list":["post-149769","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","tag-engage-tag","customer_stories_industry-no-industries-available"],"acf":[],"yoast_head":"<!-- This site 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