{"id":159524,"date":"2025-05-26T13:25:16","date_gmt":"2025-05-26T13:25:16","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=159524"},"modified":"2025-06-13T10:33:06","modified_gmt":"2025-06-13T10:33:06","slug":"safe","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/safe\/","title":{"rendered":"Safeguard your customers \u2013 and your brand"},"content":{"rendered":"    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Using digital communications for a safer customer experience<\/h2><div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">Are you doing enough to keep customer accounts safe from cybersecurity risks? Sinch experts explain how messages that verify account ownership stop fraud in its tracks and keep customer engagements flowing.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=7hnyQOUXk-8\" class=\"lazy-video-link\" data-lazy-video=\"7hnyQOUXk-8\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-thumb=\"https:\/\/img.youtube.com\/vi\/7hnyQOUXk-8\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/7hnyQOUXk-8\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 3: Safe\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=7hnyQOUXk-8#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/7hnyQOUXk-8\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/7hnyQOUXk-8\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=7hnyQOUXk-8\",\n    \"name\": \"The state of customer communications - Pillar 3: Safe\",\n    \"uploadDate\": \"2025-06-03T09:49:27+00:00\",\n    \"duration\": \"PT4M16S\"\n}        <\/script>\r\n\r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-py bg-warning-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-warning\">\r\n                        <h5 class=\"h2 counter\">80%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">of phishing scams aim to steal user credentials often using fake login pages.*<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-warning\">\r\n                        <h5 class=\"h2 counter\">77%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">of AI voice cloning attacks are successful in getting money from victims.**<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-warning\">\r\n                        <h5 class=\"h2 counter\">90%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">of phishing attempts sent through OTT messaging applications occur on WhatsApp (not necessarily WhatsApp for business).***<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-warning\">\r\n                        <h5 class=\"h2 counter\">84%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">of Americans believe the companies they do business with are responsible for their digital privacy.****\u2028<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Are bad actors impersonating your brand?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><small><\/small><p>Every day, billions of fake messages aim to deceive people who trust the brands they do business with. Phishing, smishing (<a href=\"https:\/\/sinch.com\/blog\/what-is-smishing\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"\">SMS phishing<\/a>), and vishing (voice phishing) often impersonate familiar companies to trick consumers into giving up credentials for account access.<\/p><p>Many attackers will use multiple channels (email, voice, and text) to carry out their complex and very convincing scams.<\/p><p>These statistics from the cybersecurity industry illustrate the magnitude of the problem. But there\u2019s good news\u2026<\/p><p><b>The same communication channels the bad guys use for their shady schemes can be used to keep your customers safe.<\/b><\/p><p class=\"\"><\/p><p><small><small>* <a href=\"https:\/\/hoxhunt.com\/guide\/phishing-trends-report\" target=\"_blank\" rel=\"noopener noreferrer\">HoxHunt research<\/a><\/small><a href=\"https:\/\/hoxhunt.com\/guide\/phishing-trends-report\"><b><\/b><\/a><br><small>** <a href=\"https:\/\/www.mcafee.com\/ai\/news\/ai-voice-scam\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"\">McAfee research<\/a><\/small><a href=\"https:\/\/www.mcafee.com\/ai\/news\/ai-voice-scam\/\"><b><\/b><\/a><br><small>*** <a href=\"https:\/\/usa.kaspersky.com\/about\/press-releases\/kaspersky-names-scammers-favorite-messenger-apps\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"\">Kaspersky research<\/a><b>\u2028<\/b><\/small><b><\/b><br><small>**** <a href=\"https:\/\/www.telesign.com\/continuous-trust-authority\/trust-index\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"\">Telesign Trust Index<\/a><\/small><a href=\"https:\/\/www.telesign.com\/continuous-trust-authority\/trust-index\"><b><\/b><\/a><\/small><a href=\"https:\/\/www.telesign.com\/continuous-trust-authority\/trust-index\"><b><\/b><\/a><\/p><p><\/p><p><\/p><small><p class=\"\"><b><a href=\"https:\/\/www.telesign.com\/continuous-trust-authority\/trust-index\"><\/a><\/b><\/p><\/small><p class=\"mb-0\"><b><a href=\"https:\/\/www.telesign.com\/continuous-trust-authority\/trust-index\"><\/a><\/b><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfN2FlNTdkYmM5MWZkNjc1NGViMmU4Zjg2Y2E1NTA1MzY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfN2FlNTdkYmM5MWZkNjc1NGViMmU4Zjg2Y2E1NTA1MzY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfN2FlNTdkYmM5MWZkNjc1NGViMmU4Zjg2Y2E1NTA1MzY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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And most people appreciate that.<\/p><p>Extra steps to verify ownership of an account are obviously needed to protect sensitive financial and medical information. However, many consumers also want these protections for other online accounts and applications.<\/p><p>Even though it can be a hassle, our research found most<b> consumers believe those extra steps either make them feel safer<\/b> (49%) or are a necessary inconvenience (27%).<\/p><p class=\"mb-0\">One of the fastest and most convenient ways to deliver multi-factor authentication (MFA) messages like&nbsp;<a href=\"https:\/\/sinch.com\/blog\/one-time-password\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"\">one-time passwords (OTPs)<\/a> is with a text message sent directly to the user\u2019s smartphone. But texting isn\u2019t the only effective verification method.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-py bg-success-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=Pl6UuJ-kP1w\" class=\"lazy-video-link\" data-lazy-video=\"Pl6UuJ-kP1w\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-thumb=\"https:\/\/img.youtube.com\/vi\/Pl6UuJ-kP1w\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/Pl6UuJ-kP1w\/maxresdefault.jpg\" alt=\"Everything You Need to Know About Flash Call in 3 Minutes\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=Pl6UuJ-kP1w#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/Pl6UuJ-kP1w\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/Pl6UuJ-kP1w\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=Pl6UuJ-kP1w\",\n    \"name\": \"Everything You Need to Know About Flash Call in 3 Minutes\",\n    \"description\": \"Meet the innovative verification method that's transforming how we prove our identity online and saving businesses money. Lee Suker, Head of Authentication at Sinch, reveals how our patented Flash Call technology is expanding the toolkit for secure digital authentication.\\n\\nIn this video, you'll discover:\\n- How Flash Call uses clever engineering to verify users through missed calls\\n- Why major brands are adding this method to their authentication strategy\\n- The simple yet powerful way Flash Call enhances the user experience\\n- How businesses are diversifying their verification options for different use cases\\n\\n\\ud83d\\udd11 About Flash Call:\\nDeveloped and patented by Sinch, Flash Call is an innovative authentication method that cleverly uses missed calls for verification. This technology offers businesses more options to create the right authentication mix for their specific needs.\\n\\nAbout Sinch\\nSinch is the Customer Communications Cloud. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it simple. With our suite of APIs, ready-to-use applications, and tailored solutions, you can easily reach your customers through mobile messaging, voice, and email. Trusted by over 150,000 businesses worldwide\\u2014including leading names like Google, Uber, Paypal, and Visa\\u2014Sinch stands out for its unmatched reliability, security, and global reach. With our Global Super Network and AI-enriched products, we are pioneering the way the world communicates, ensuring that every customer interaction is seamless and secure. https:\/\/www.sinch.com\",\n    \"uploadDate\": \"2025-01-15T21:46:25+00:00\",\n    \"duration\": \"PT2M28S\"\n}        <\/script>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Flash calls for fast and efficient verification<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>A flash call lets your users verify their identity as the account owner without ever answering the phone. In some cases, flash calls may also be a more cost-effective solution than sending an SMS verification. 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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Is there a \u201csafest\u201d communication channel?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Organizations spend plenty of time and money educating their employees on the risks of phishing. Consumers don\u2019t often get that education \u2013 and survey results reflect that.<\/p><p>When asked to choose the channel they thought would be least likely to be used for phishing attempts, nearly 35% selected email.<\/p><p>Unfortunately, email is actually the most popular threat vector among bad actors with approximately <b>3.4 billion phishing emails<\/b> <b><a href=\"https:\/\/www.valimail.com\/newsroom\/more-than-3-billion-fake-emails-are-sent-worldwide-every-day-valimail-report-finds\/\" target=\"_blank\" rel=\"noopener noreferrer\">sent daily<\/a><\/b>. No channel is 100% safe.<\/p><p>Around 27% of consumers chose in-app notifications, which are certainly safer. However, in-app messages are only available once you\u2019re logged into an application.<\/p><p class=\"mb-0\">Just 4% of respondents selected RCS. But they may not realize the truth. This emerging form of messaging has significant safety benefits thanks to visual indicators that come only from <a href=\"https:\/\/sinch.com\/blog\/rcs-verified-senders\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"\">verified senders<\/a>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-py bg-info-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=NMOr3BFVu1w\" class=\"lazy-video-link\" data-lazy-video=\"NMOr3BFVu1w\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-thumb=\"https:\/\/img.youtube.com\/vi\/NMOr3BFVu1w\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/NMOr3BFVu1w\/maxresdefault.jpg\" alt=\"What is email authentication? The secret handshake that gets you to the inbox\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=NMOr3BFVu1w#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/NMOr3BFVu1w\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/NMOr3BFVu1w\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=NMOr3BFVu1w\",\n    \"name\": \"What is email authentication? The secret handshake that gets you to the inbox\",\n    \"description\": \"What exactly is email authentication? Email authentication is one of the most misunderstood and technical aspects of email deliverability. Yet, it\\u2019s also one of the most important. While many senders simply add a few DNS records and assume they\\u2019re done, email authentication is far more complex and essential for protecting your reputation as an email sender.  \\n\\nIn this video, we\\u2019ll explain why authentication isn\\u2019t just about SPF, DKIM, and DMARC, it\\u2019s about building trust with mailbox providers while protecting your customers and subscribers from bad actors who send malicious messages. That includes spam, phishing, and email brand spoofing. \\n\\nJonathan Torres, one of our email authentication experts, breaks down the differences between these protocols and explains why each one plays a crucial role in safeguarding your domain. The truth is, SPF, DKIM, and DMARC work best as a team. Think of email authentication like your virtual ID card, If the details don\\u2019t match, you won\\u2019t get in.  \\n\\nMailbox providers use these protocols to verify your emails\\u2019 legitimacy, and improper implementation can trigger red flags, sending your messages straight to the spam folder. Learn how these authentication layers work together to protect your domain and your sender reputation. \\n\\nSee trends in email authentication usage in our free, ungated report: \\nhttps:\/\/www.mailgun.com\/resources\/research\/email-authentication-requirements\/  \\n\\nGet the basics of email authentication to gain a deeper understanding of these protocols: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/email-authentication-your-id-card-sending\/\",\n    \"uploadDate\": \"2024-11-20T16:56:50+00:00\",\n    \"duration\": \"PT1M55S\"\n}        <\/script>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Email authentication for safer inboxes<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>The most effective way to thwart phishing attempts via the email channel is with strong, properly configured email authentication protocols. They include:<\/p><p>\u2022 Sender Policy Framework (SPF)<br>\u2022 DomainKeys Identified Mail (DKIM)<br>\u2022 Domain-based Message Authentication, Reporting and Conformance (DMARC)<\/p><p>These technical specifications are DNS records that help mailbox providers verify whether an email is coming from a legitimate sender\/source or if they could be malicious.<\/p><p class=\"mb-0\">Watch Sinch Mailgun\u2019s Jonathan Torres explain how the three protocols work together.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfODFhNmM3YzI2MjliNmY3ZTllYWNjMDRhNDdiMDdiZDQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfODFhNmM3YzI2MjliNmY3ZTllYWNjMDRhNDdiMDdiZDQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfODFhNmM3YzI2MjliNmY3ZTllYWNjMDRhNDdiMDdiZDQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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That\u2019s because it is the best way to keep others from using your domain to send email.<\/p><p>Sinch Mailgun\u2019s <a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-authentication-requirements\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"\">State of email deliverability 2025<\/a> report found an 11% increase in DMARC adoption. 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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Do real messages ever seem phishy?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>As consumers become more aware of the risks of phishing, they may also become wary of interacting with valid customer communications. That\u2019s especially true if they\u2019ve been the victim of identity theft.<\/p><p>When asked if they could recall receiving a legitimate message from a brand that they found suspicious, nearly 53% of consumers said they\u2019d had the experience in the last year. Another 21% were unsure.<\/p><p>That could be a problem. 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mt-lg-4\"><p>RCS for Business messages include an <b>official logo and checkmark<\/b>. These visual indicators not only support branding, but they also serve as a sign that the message came from a verified sender. This involves a third-party review to confirm you are a legitimate business that is allowed to send RCS business messages.<\/p><p>Nearly <b>42% of consumers said these elements make it more likely they\u2019d see the message as safe<\/b>. Another 37% said they\u2019d feel somewhat safer.<\/p><p><b>Younger consumers place even more trust in logos and checkmarks<\/b>. Generation Z (71%) and millennials (59%) were more likely to view these messages as safe.<\/p><p class=\"mb-0\">Keep in mind, RCS messages are encrypted during transit but only provide end-to-end encryption (EE2E) through peer-to-peer (P2P) Google Messages. Consumers who require more privacy may prefer other messaging applications, like WhatsApp, which does offer EE2E. Similar to RCS, the WhatsApp Business API also provides verified business accounts with checkmarks to increase trust.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-py bg-info-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <p class=\"text-uppercase section-caption\">SAFE<\/p>\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">Mobile messaging showdown<\/h3><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>While a simple text may be enough to deliver an account verification to a customer\u2019s smartphone, rich features add an extra layer of trust and convenience. This could be especially important when accessing financial accounts. We asked consumers to select the text they found to be the most trustworthy.<\/p><p>\u2022 A basic SMS verification<br>\u2022 An SMS verification personalized with a name<br>\u2022 An RCS message with trust marks and buttons<\/p><p class=\"mb-0\">The RCS message once again came out on top. 59% of consumers preferred this type of verification message while around 20% of them chose one of the SMS options. 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and speedy delivery<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>In Chapter 3, we learned that<b> 74% of consumers view fraud alert notifications as \u201cvery important.\u201d<\/b> That\u2019s the highest of any type of customer update featured in our survey.<\/p><p>Fraud alert messages also help keep consumers\u2019 personal finances safe. 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would continue the conversation on their text messaging application.<\/p><p>16% want to handle this type of communication by logging into a client portal or application. This also might be the first place they go to investigate what\u2019s happening.<\/p><p class=\"mb-0\">Email proved to be far less popular for this purpose compared to other situations. 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safe<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Digital customer communications can even bridge the gap and support safety in the physical world. Delivery notifications are the perfect example \u2013 they help keep consumers\u2019 online orders safe.<\/p><p><b>Close to 73% of consumers believe timely delivery notifications help prevent packages from being stolen.<\/b><\/p><p class=\"mb-0\">Whether it\u2019s a food delivery or gifts for the holiday season, people want to be notified as soon as what they\u2019re expecting arrives. This could mean integrating key customer communications with shipping and logistics management systems.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Safe customer communications backed by strong security<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shield-badge-check.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Verification API                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Protect your users while making it easy for them to sign up and log in to your application.<br \/>\r\n<br \/>\r\nSinch helps you enhance app security with scalable solutions and a single API.<br \/>\r\n<br \/>\r\nVerify users via SMS, Sinch Flash Call\u2122, data verification, or phone calls.                                <\/div>\r\n                                                                                <\/div>\r\n                                                    <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/apis\/verification\/\" class=\"btn-arrow fs-sm \" title=\"Verification API\" target=\"_blank\">\r\n                                        Get started                                    <\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-lock.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Trustworthy RCS                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    While RCS messages offer engaging experiences, they also help recipients feel safe.<br \/>\r\n<br \/>\r\nFind out how to register as a verified sender so your texts show up with an official logo and checkmark.<br \/>\r\n<br \/>\r\nIncrease customer trust and choose an innovative way to communicate.                                <\/div>\r\n                                                                                <\/div>\r\n                                                    <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/apis\/messaging\/rcs\/\" class=\"btn-arrow fs-sm \" title=\"Trustworthy RCS\" target=\"_blank\">\r\n                                        Get started                                    <\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/plugs.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Secure partnerships                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Sinch and its family of brands take security very seriously. <br \/>\r\n<br \/>\r\nWe know that protecting our platforms keeps you and your customers safe as well.<br \/>\r\n<br \/>\r\nDiscover the details of our security certifications and the steps we take to safely store data.                                <\/div>\r\n                                                                                <\/div>\r\n                                                    <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/security\/\" class=\"btn-arrow fs-sm \" title=\"Secure partnerships\" target=\"_blank\">\r\n                                        Learn more                                    <\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    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