{"id":159592,"date":"2025-05-26T13:20:00","date_gmt":"2025-05-26T13:20:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=159592"},"modified":"2025-06-18T08:23:41","modified_gmt":"2025-06-18T08:23:41","slug":"informed","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/","title":{"rendered":"Master informational customer communications"},"content":{"rendered":"    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">What customers need to know, when they need to know it<\/h2><div class=\"mb-6 mb-md-7 mb-lg-9\"><p class=\"mb-0\">From order confirmations and shipping updates to appointment reminders and onboarding efforts, your strategy for delivering information impacts the customer experience directly. These transactional messages keep people up-to-date and keep your business running smoothly. Sinch experts weigh in with more on why customer updates are crucial.<\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=7qcC9eqW1lU\" class=\"lazy-video-link\" data-lazy-video=\"7qcC9eqW1lU\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-thumb=\"https:\/\/img.youtube.com\/vi\/7qcC9eqW1lU\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/7qcC9eqW1lU\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 2: Informed\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=7qcC9eqW1lU#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/7qcC9eqW1lU\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/7qcC9eqW1lU\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=7qcC9eqW1lU\",\n    \"name\": \"The state of customer communications - Pillar 2: Informed\",\n    \"uploadDate\": \"2025-06-03T09:48:47+00:00\",\n    \"duration\": \"PT2M4S\"\n}        <\/script>\r\n\r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"pie\",\r\n                            backgroundColor: \"transparent\"\r\n                            ,\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"What's the best way to receive informational messages from a business?\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , colors: ['#1454a8','#0d68d1','#3089f0','#61abff','#8ac4ff','#a8d4ff','#dce2e5',],\r\n                        plotOptions: {\r\n                            pie: {\r\n                                    allowPointSelect: false,\r\n                                    borderWidth: 0,\r\n                                    cursor: 'pointer',\r\n                                    dataLabels: {\r\n                                        enabled: true,\r\n                                        format: `<span style='font-size:1.7em; font-weight:400'>{point.y}%<\/span><br><span style='font-weight:400' class='d-none d-lg-inline'>{point.name}<\/span>`,\r\n                                        distance: 30,\r\n                                        connectorColor: '#c9d1d6',\r\n                                        padding: 10,\r\n                                    },\r\n                                },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            colorByPoint: true,\r\n                                            name: 'Percentage'\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `Just an email`,\r\n                                                    y: 50,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `An email and a text`,\r\n                                                    y: 24,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Just a text`,\r\n                                                    y: 12,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Email, text and voice message`,\r\n                                                    y: 10,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `A text and a voice message`,\r\n                                                    y: 2,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Just an automated voice message`,\r\n                                                    y: 1,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Other (Write In)`,\r\n                                                    y: 1,\r\n                                                },\r\n                                                                            ],\r\n                            },\r\n                                                    ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI = false;\r\n            \/\/     const chartID_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI = \"highcharts_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI(chartID_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI = document.getElementById(chartID_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI) {\r\n            \/\/             const chartElement_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI = document.getElementById(chartID_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI(chartID_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI = \"highcharts_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI\";\r\n            \/\/     chartInit_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI(chartID_block_YmxvY2tfODZkMjQ5OTc1Y2VhMDgwNWZhNWNkZjFkMzRjOTdlYWI);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">How do consumers want to receive informational messages?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Email, phone, or text? Is there a \u201cright way\u201d to deliver transactional communications to consumers?<\/p><p>When asked to identify what they believe to be the best channel for receiving informational messages from brands, half of consumers chose email.<\/p><p>While 12% prefer \u201cJust a text\u201d for informational messages, twice as many (24%) want to receive both an email and a text. <b>Nearly 1 out of 10 consumers say they want a message on all three channels: email, text, and voice.<\/b><\/p><p class=\"mb-0\">The truth is \u2013 the right digital communication channel depends on the customer\u2019s preference as well as the situation and information you need to deliver.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648.5\" height=\"691\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SDCC-25-Chapter-3-Chart-2_v2-3.png\" alt=\"Image for Delivering information to the generations\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Delivering information to the generations<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>There are some differences of opinion among age groups when it comes to receiving informational messages.<\/p><p>While baby boomers are the most likely to want only an email (54%), Generation Z consumers were the most likely to want the trifecta of informational communications sent via email, text, and via phone (13%).<\/p><p>As you\u2019d expect, Gen Z and millennial consumers were slightly more likely than average to want customer updates delivered via text only. However, boomers were more likely than younger generations to choose the option of both email and text.<\/p><p>All this suggests that, no matter the age of your target market, there\u2019s a strong case for a multichannel digital communications strategy that keeps consumers informed.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"bar\",\r\n                            backgroundColor: \"transparent\"\r\n                            , spacing: [0, 20, 0, 20],\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"What frustrates you about informational messages you receive from businesses?<br>(Respondents selected up to three)\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , legend: { enabled: false },\r\n                                xAxis: {\r\n                                    type: 'category',\r\n                                    \/\/ height: '50%',\r\n                                    \r\n                                },\r\n                                yAxis: {\r\n                                    min: 0,\r\n                                    max: 60,\r\n                                    title: {\r\n                                        text: null,\r\n                                    },\r\n                                    gridLineColor: 'transparent',\r\n                                    opposite: true,\r\n                                    labels: {\r\n                                        formatter: function () {\r\n                                            return this.value + '%';\r\n                                        }\r\n                                    },\r\n                                },\r\n                        plotOptions: {\r\n                            \r\n                            bar: {\r\n                                        borderWidth: 0,\r\n                                        borderRadius: '20%',\r\n                                        grouping: false,\r\n                                        events: {\r\n                                            legendItemClick: function () {\r\n                                                return false; \r\n                                            }\r\n                                        },\r\n                                        pointPadding: 0,\r\n                                        \/\/ pointWidth: 20,\r\n                                        groupPadding: 0.1,\r\n                                    },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            color: '#61abff',\r\n                                            name: 'SDCC-25-Chapter-3-Chart-3',\r\n                                            dataLabels: {\r\n                                                enabled: true,\r\n                                                formatter: function () {\r\n                                                    let returnVal = this.y + '%';\r\n                                                    return returnVal;\r\n                                                },\r\n                                                style:{\r\n                                                fontWeight: '400',\r\n                                                    fontSize: 'clamp(0.75rem, calc(0.75rem + 0.4vw), 1.2rem)'\r\n                                                }\r\n                                            }\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Messages are too frequent\/excessive<\/span>`,\r\n                                                    y: 48,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Messages are redundant<\/span>`,\r\n                                                    y: 31,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Unable to ask questions\/get support<\/span>`,\r\n                                                    y: 28,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Messages lack real-time information<\/span>`,\r\n                                                    y: 20,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Messages don't arrive in time<\/span>`,\r\n                                                    y: 20,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Messages arrive at an inconvenient time<\/span>`,\r\n                                                    y: 19,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Messages are not personalized<\/span>`,\r\n                                                    y: 17,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Unable to select my preferred channel<\/span>`,\r\n                                                    y: 9,\r\n                                                },\r\n                                                                            ],\r\n                            },\r\n                                                    ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA = false;\r\n            \/\/     const chartID_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA = \"highcharts_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA(chartID_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA = document.getElementById(chartID_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA) {\r\n            \/\/             const chartElement_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA = document.getElementById(chartID_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA(chartID_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA = \"highcharts_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA\";\r\n            \/\/     chartInit_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA(chartID_block_YmxvY2tfMGFhM2I1ZmZlY2QzMGUzODQ0MzY0ZTBiOWRhZWQ2NDA);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Information overload: Consumer pain points<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>As with their complaints on promotional messages, consumers say they\u2019re most frustrated by informational communications that are too frequent or excessive (48%).<\/p><p>Along the same lines, more than 30% find redundant informational messages frustrating. Both findings suggest <b>there is such a thing as overinforming your customers.<\/b><\/p><p>Not far behind the top two, nearly 28% of customers are upset when they are unable to ask questions in response to a transactional message. That two-way conversation with support <a href=\"https:\/\/sinch.com\/blog\/what-is-conversational-ai-and-how-does-it-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">or an AI chatbot<\/a> is something texting and other messaging channels can enable.<\/p><p class=\"mb-0\"><b>Timeliness of informational messages is also a key factor<\/b>. More than 19% are frustrated when these communications don\u2019t arrive on time or arrive at an inconvenient time. Similarly, more than 20% don\u2019t like it when these messages lack real-time information.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">What types of customer updates are most important?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>No one would discount the importance of order confirmations, shipping updates, and delivery notifications. These e-commerce communications are part of everyday life for consumers. But what about customer updates beyond activities like online shopping, food delivery, and ride sharing?<\/p><p>We asked consumers to rate the importance of informational messages from other industries, including healthcare and financial services. It\u2019s clear that when a message contains time-sensitive or urgent information, consumers view them as very important. The importance and immediacy of these messages often makes messaging (SMS, MMS, RCS) an ideal communication channel.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/bell-badge.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    57% of consumers say <b>appointment confirmations<\/b> are very important.                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-pulse.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    59% of consumers rate <b>test result notifications<\/b> from healthcare companies as very important.                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/privacy.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    74% of consumers say <b>fraud alerts<\/b> are a very important type of informational message.                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/piggy-bank.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    46% of consumers view <b>payment due reminders<\/b> as very important informational messages.                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-py bg-info-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    <h3 class=\"h4 mb-3 mb-lg-4\">Are you prioritizing email deliverability?<\/h3><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>More than 50% of consumers want informational messages delivered via email. That means you\u2019ve got to land in the inbox and avoid spam.<\/p><p><a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sinch Mailgun research<\/a> found 71% of people would search through their spam folder to find a missing transactional email. Another 16% would do so if the information was important. That\u2019s a testament to the significance of informational communications \u2013 not an excuse to be unconcerned with deliverability.<\/p><p>Mailgun\u2019s research also found <b>consumers are likely to have negative reactions to messages ending up in spam.<\/b> 33% said they find it annoying or frustrating when this happens, 10% lose trust in the brand, and another 10% would unsubscribe. <\/p><p class=\"\">An effective way to improve your chances of reaching the inbox is to separate transactional and promotional email traffic on different subdomains or sending IP addresses. However, <a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailgun\u2019s State of email deliverability report<\/a> found 50% of senders aren\u2019t using this tactic. Another 13% are unsure if they separate email traffic for deliverability.<\/p><p class=\"\"><\/p><small><p class=\"\">* Email and the customer experience<br>** State of email deliverability 2025<\/p><\/small><p class=\"mb-0\"><\/p><\/div>\r\n                    \r\n                                            <div>\r\n                            \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-info\">\r\n                        <h5 class=\"h2 counter\">87%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">of consumers would check their spam folder for a missing transactional email. * <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-info\">\r\n                        <h5 class=\"h2 counter\">33%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">of consumers find it annoying or frustrating when emails they\u2019re expecting land in spam. *  <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-info\">\r\n                        <h5 class=\"h2 counter\">10%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">of consumers would lose trust in the brand or unsubscribe if messages kept going to spam. * <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-info\">\r\n                        <h5 class=\"h2 counter\">63%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">of senders are not separating transactional and promotional email traffic (or are unsure). ** <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                    \r\n                    \r\n                                            <div>\r\n                            \n    <div class=\"quote hub-quote longform-spacings d-flex flex-column rounded px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-warning shadow-warning-lg\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-3b0a7a051d66dbfcb8d5a8e635eb92dc\">\r\n            \u201cEmail is a channel that is often celebrated for its high return on investment. However, that ROI decreases as email deliverability issues increase. If you\u2019re not following best practices for email deliverability, it\u2019s going to catch up with you eventually. Once you\u2019ve invested in the right infrastructure, authentication, and marketing technology, focus on maintaining good list hygiene while delivering high-quality, relevant content to engaged subscribers.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <img decoding=\"async\" width=\"64\" height=\"64\" class=\"rounded-circle quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Portrait-Kate-Nowrouzi.png\" alt=\"Photo of Kate Nowrouzi\">\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-3b0a7a051d66dbfcb8d5a8e635eb92dc\">Kate Nowrouzi<\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">VP of Deliverability and Product Strategy, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-pt section-hub-mb bg-white-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <p class=\"text-uppercase section-caption\">Informed<\/p>\r\n                    \r\n                    <h2 class=\"h3 mb-3 mb-lg-4\">Mobile messaging showdown<\/h2><div class=\"mb-6 mb-md-7 mb-lg-9\"><p>The native messaging inbox on smartphones has become a familiar place to receive informational messages such as appointment reminders. We asked survey participants to select the type of text they preferred for a healthcare appointment reminder:<\/p><p>1. A basic SMS reminder<br>2. An MMS reminder with an image of the location<br>3. A branded RCS message with buttons to confirm or reschedule<\/p><p class=\"mb-0\">The competition was close. While <b>41% of participants chose the RCS message<\/b>, 40% preferred the MMS message with an image. Perhaps the image helped reinforce where to go for the appointment. Keep in mind, an RCS message can also deliver images and other media along with branding, suggested actions, and much more.&nbsp;<\/p><\/div>\r\n                    \r\n                                            <div class=\"text-center\">\r\n                            <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Handsets-SMS-MMS-RCS-2.png\" alt=\"Image for Mobile messaging showdown\">\r\n                        <\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"bar\",\r\n                            backgroundColor: \"transparent\"\r\n                            , spacing: [0, 20, 0, 20],\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"What channels do retailers use for conversational commerce?\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , legend: { enabled: false },\r\n                                xAxis: {\r\n                                    type: 'category',\r\n                                    \/\/ height: '50%',\r\n                                    \r\n                                },\r\n                                yAxis: {\r\n                                    min: 0,\r\n                                    max: 80,\r\n                                    title: {\r\n                                        text: null,\r\n                                    },\r\n                                    gridLineColor: 'transparent',\r\n                                    opposite: true,\r\n                                    labels: {\r\n                                        formatter: function () {\r\n                                            return this.value + '%';\r\n                                        }\r\n                                    },\r\n                                },\r\n                        plotOptions: {\r\n                            \r\n                            bar: {\r\n                                        borderWidth: 0,\r\n                                        borderRadius: '20%',\r\n                                        grouping: false,\r\n                                        events: {\r\n                                            legendItemClick: function () {\r\n                                                return false; \r\n                                            }\r\n                                        },\r\n                                        pointPadding: 0,\r\n                                        \/\/ pointWidth: 20,\r\n                                        groupPadding: 0.1,\r\n                                    },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            color: '#ffca61',\r\n                                            name: 'SDCC-25-Chapter-3-Chart-4',\r\n                                            dataLabels: {\r\n                                                enabled: true,\r\n                                                formatter: function () {\r\n                                                    let returnVal = this.y + '%';\r\n                                                    return returnVal;\r\n                                                },\r\n                                                style:{\r\n                                                fontWeight: '400',\r\n                                                    fontSize: 'clamp(0.75rem, calc(0.75rem + 0.4vw), 1.2rem)'\r\n                                                }\r\n                                            }\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Text messaging chatbots<\/span>`,\r\n                                                    y: 59,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Chatbots on website or app<\/span>`,\r\n                                                    y: 56,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Social media direct messages (e.g., Instagram, Tik Tok)<\/span>`,\r\n                                                    y: 45,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Voice assistants (e.g., Alexa, Google Assistant)<\/span>`,\r\n                                                    y: 44,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Other messaging apps (WhatsApp, Messenger, etc.)<\/span>`,\r\n                                                    y: 43,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Not using conversational commerce<\/span>`,\r\n                                                    y: 4,\r\n                                                },\r\n                                                                            ],\r\n                            },\r\n                                                    ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE = false;\r\n            \/\/     const chartID_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE = \"highcharts_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE(chartID_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE = document.getElementById(chartID_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE) {\r\n            \/\/             const chartElement_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE = document.getElementById(chartID_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE(chartID_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE = \"highcharts_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE\";\r\n            \/\/     chartInit_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE(chartID_block_YmxvY2tfZjE2MGFhODJhMWZkMzVkMjlkNTcyNTFmZWEyYmU1YWE);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Informed retail<\/p><h3 class=\"h3 mb-0\">Conversational commerce<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Our research found 28% of consumers are frustrated when they\u2019re unable to ask questions to get more information. The good news is that <b>96% of retail respondents in our industry survey say they\u2019re using <\/b><a href=\"https:\/\/sinch.com\/blog\/conversational-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"\">conversational commerce<\/a> for two-way customer communications.<\/p><p>Well over half are using chatbots through text messaging and\/or on their websites. Additionally, more than 40% say they use social media direct messaging (DMs), OTT channels like WhatsApp, or digital voice assistants.<\/p><p class=\"mb-0\">While the goal of conversational commerce is to engage consumers and increase sales, supporting that experience with helpful information can increase conversions.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"pie\",\r\n                            backgroundColor: \"transparent\"\r\n                            ,\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"Would you trust an AI chatbot to give you accurate answers about shipment tracking or delivery times?\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , colors: ['#ffbe3c','#ebeef0','#dce2e5',],\r\n                        plotOptions: {\r\n                            pie: {\r\n                                    allowPointSelect: false,\r\n                                    borderWidth: 0,\r\n                                    cursor: 'pointer',\r\n                                    dataLabels: {\r\n                                        enabled: true,\r\n                                        format: `<span style='font-size:1.7em; font-weight:400'>{point.y}%<\/span><br><span style='font-weight:400' class='d-none d-lg-inline'>{point.name}<\/span>`,\r\n                                        distance: 30,\r\n                                        connectorColor: '#c9d1d6',\r\n                                        padding: 10,\r\n                                    },\r\n                                },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            colorByPoint: true,\r\n                                            name: 'Percentage'\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `Yes`,\r\n                                                    y: 52,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `No`,\r\n                                                    y: 26,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Unsure`,\r\n                                                    y: 22,\r\n                                                },\r\n                                                                            ],\r\n                            },\r\n                                                    ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY = false;\r\n            \/\/     const chartID_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY = \"highcharts_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY(chartID_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY = document.getElementById(chartID_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY) {\r\n            \/\/             const chartElement_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY = document.getElementById(chartID_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY(chartID_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY = \"highcharts_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY\";\r\n            \/\/     chartInit_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY(chartID_block_YmxvY2tfNDc0MTZmOWE1MWIyNGRjY2JjOWQwZjU1MzA1Yzc3NjY);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">INFORMED RETAIL<\/p><h3 class=\"h3 mb-0\">Are shoppers comfortable getting information from artificial intelligence?<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>One of the many ways retailers stand to benefit from AI is by providing consumers with answers to basic logistics questions. Wondering when to expect a package? Why not ask an AI chatbot for an update?<\/p><p>Our survey found <b>more than half of consumers (52.3%) would trust AI for basic order tracking and shipping information<\/b>. Around a quarter wouldn\u2019t be comfortable, and 22% are unsure if they\u2019d trust the AI.<\/p><p class=\"\">A generational breakdown shows younger consumers were more likely to say \u201cYes\u201d to trusting AI for retail information.<br><\/p><p>\u2022 <b>Generation Z: 67%<\/b><br>\u2022 <b>Millennials: 63%<\/b><br>\u2022 Generation X: 54%<br>\u2022 Baby boomers: 38%<\/p><p class=\"mb-0\"><br><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"pie\",\r\n                            backgroundColor: \"transparent\"\r\n                            ,\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"How likely are you to forget about or miss a healthcare appointment if a reminder message never arrives?\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , colors: ['#0d68d1','#3089f0','#61abff','#a8d4ff','#c7e5ff',],\r\n                        plotOptions: {\r\n                            pie: {\r\n                                    allowPointSelect: false,\r\n                                    borderWidth: 0,\r\n                                    cursor: 'pointer',\r\n                                    dataLabels: {\r\n                                        enabled: true,\r\n                                        format: `<span style='font-size:1.7em; font-weight:400'>{point.y}%<\/span><br><span style='font-weight:400' class='d-none d-lg-inline'>{point.name}<\/span>`,\r\n                                        distance: 30,\r\n                                        connectorColor: '#c9d1d6',\r\n                                        padding: 10,\r\n                                    },\r\n                                },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            colorByPoint: true,\r\n                                            name: 'Percentage'\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `Very likely`,\r\n                                                    y: 7,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Somewhat likely`,\r\n                                                    y: 25,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Neutral`,\r\n                                                    y: 21,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Unlikely`,\r\n                                                    y: 29,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Very unlikely`,\r\n                                                    y: 18,\r\n                                                },\r\n                                                                            ],\r\n                            },\r\n                                                    ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI = false;\r\n            \/\/     const chartID_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI = \"highcharts_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI(chartID_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI = document.getElementById(chartID_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI) {\r\n            \/\/             const chartElement_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI = document.getElementById(chartID_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI(chartID_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI = \"highcharts_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI\";\r\n            \/\/     chartInit_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI(chartID_block_YmxvY2tfMWUyMGMzNGYyNmQ0ODFkNDIzZDZhOWFlNTlkODhlMjI);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">informed healthcare<\/p><h3 class=\"h3 mb-0\">The benefit of friendly reminders<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Just how important are those appointment reminders from healthcare providers? <\/p><p>Around 25% of consumers told us they\u2019d be somewhat likely to miss an appointment without a reminder message. Another 7% admitted they\u2019d be very likely to miss the appointment. That\u2019s 32% in total.<\/p><p><b>Imagine if nearly one out of every three patients missed their scheduled appointment<\/b>. That could cause an operational nightmare of rescheduling and rearranging. <\/p><p class=\"mb-0\">These informational messages, which are often delivered via text message, benefit the business as well as the recipient. \u201cNo shows\u201d in healthcare may lead to lost revenue, wasted time\/resources, longer wait times, and even negative impacts on patient health.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-my bg-white-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"pie\",\r\n                            backgroundColor: \"transparent\"\r\n                            ,\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"Besides appointment reminders, do you want or expect healthcare companies to deliver other timely messages?\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , colors: ['#3089f0','#8ac4ff','#dce2e5','',],\r\n                        plotOptions: {\r\n                            pie: {\r\n                                    allowPointSelect: false,\r\n                                    borderWidth: 0,\r\n                                    cursor: 'pointer',\r\n                                    dataLabels: {\r\n                                        enabled: true,\r\n                                        format: `<span style='font-size:1.7em; font-weight:400'>{point.y}%<\/span><br><span style='font-weight:400' class='d-none d-lg-inline'>{point.name}<\/span>`,\r\n                                        distance: 30,\r\n                                        connectorColor: '#c9d1d6',\r\n                                        padding: 10,\r\n                                    },\r\n                                },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            colorByPoint: true,\r\n                                            name: 'Percentage'\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `Yes. It\u2019s helpful`,\r\n                                                    y: 55,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `I want to choose the reminders`,\r\n                                                    y: 30,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `No. It\u2019s pushy`,\r\n                                                    y: 9,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `No. I can handle it`,\r\n                                                    y: 6,\r\n                                                },\r\n                                                                            ],\r\n                            },\r\n                                                    ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ = false;\r\n            \/\/     const chartID_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ = \"highcharts_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ(chartID_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ = document.getElementById(chartID_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ) {\r\n            \/\/             const chartElement_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ = document.getElementById(chartID_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ(chartID_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ = \"highcharts_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ\";\r\n            \/\/     chartInit_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ(chartID_block_YmxvY2tfZDI0MDE3ZTgyMjY0N2IwY2QyZDhmMmY0ZDRiMDA5MDQ);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">INFORMED HEALTHCARE<\/p><h3 class=\"h3 mb-0\">Expectations for other timely reminders<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>There are many other informational messages that help guide the patient experience in healthcare. That includes everything from post-visit follow ups and medication refill updates to reminders to schedule preventive care.<\/p><p><b>Nearly 55% of consumers want these reminders and say that they are helpful<\/b>. Additionally, almost 30% want the ability to choose the types of informational healthcare messages they receive.<\/p><p class=\"mb-0\">Keep in mind that around 15% of patients would prefer not to receive these communications. So, make sure you let people opt in and opt out.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"bar\",\r\n                            backgroundColor: \"transparent\"\r\n                            , spacing: [0, 20, 0, 20],\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"How often do you expect to receive updates from your financial institution about the status of your accounts?\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , legend: { enabled: false },\r\n                                xAxis: {\r\n                                    type: 'category',\r\n                                    \/\/ height: '50%',\r\n                                    \r\n                                },\r\n                                yAxis: {\r\n                                    min: 0,\r\n                                    max: 40,\r\n                                    title: {\r\n                                        text: null,\r\n                                    },\r\n                                    gridLineColor: 'transparent',\r\n                                    opposite: true,\r\n                                    labels: {\r\n                                        formatter: function () {\r\n                                            return this.value + '%';\r\n                                        }\r\n                                    },\r\n                                },\r\n                        plotOptions: {\r\n                            \r\n                            bar: {\r\n                                        borderWidth: 0,\r\n                                        borderRadius: '20%',\r\n                                        grouping: false,\r\n                                        events: {\r\n                                            legendItemClick: function () {\r\n                                                return false; \r\n                                            }\r\n                                        },\r\n                                        pointPadding: 0,\r\n                                        \/\/ pointWidth: 20,\r\n                                        groupPadding: 0.1,\r\n                                    },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            color: '#51b8a6',\r\n                                            name: '',\r\n                                            dataLabels: {\r\n                                                enabled: true,\r\n                                                formatter: function () {\r\n                                                    let returnVal = this.y + '%';\r\n                                                    return returnVal;\r\n                                                },\r\n                                                style:{\r\n                                                fontWeight: '400',\r\n                                                    fontSize: 'clamp(0.75rem, calc(0.75rem + 0.4vw), 1.2rem)'\r\n                                                }\r\n                                            }\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Daily<\/span>`,\r\n                                                    y: 9,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Weekly<\/span>`,\r\n                                                    y: 26,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Monthly<\/span>`,\r\n                                                    y: 29,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Quarterly<\/span>`,\r\n                                                    y: 7,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Whenever there's significant account activity<\/span>`,\r\n                                                    y: 19,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Only if there is an urgent situation<\/span>`,\r\n                                                    y: 10,\r\n                                                },\r\n                                                                            ],\r\n                            },\r\n                                                    ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI = false;\r\n            \/\/     const chartID_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI = \"highcharts_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI(chartID_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI = document.getElementById(chartID_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI) {\r\n            \/\/             const chartElement_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI = document.getElementById(chartID_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI(chartID_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI = \"highcharts_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI\";\r\n            \/\/     chartInit_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI(chartID_block_YmxvY2tfNjE0NTliNmJhNzg4YTEzODI5NmVjNmVhMDAwYTc3OGI);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">informed financial services<\/p><h3 class=\"h3 mb-0\">Account update frequency<\/h3><div class=\"mb-0 mt-3 mt-lg-4\"><p>Sinch research shows 43% of consumers find account balance updates to be at least somewhat important and 37% say the same about notifications on their savings goals.<\/p><p>We also learned that receiving informational messages too frequently is a common frustration. So, how often do these customers want to be updated on personal finances?<\/p><p class=\"mb-0\">Results suggest <b>the sweet spot for this information is somewhere between weekly and monthly updates.<\/b> More than 50% of people chose one of those cadences. However, it\u2019s probably best to let customers and clients set the frequency they find most convenient.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded bg-light-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                                            <div class=\"col-md-6 col-lg-7 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI\" class=\"lazy-video-link\" data-lazy-video=\"GH5JJQJcShI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-thumb=\"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\" alt=\"How EasyPark Group keeps users informed with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/GH5JJQJcShI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI\",\n    \"name\": \"How EasyPark Group keeps users informed with RCS\",\n    \"description\": \"Discover how EasyPark Group, a leader in digital parking solutions, leverages Sinch's SMS and RCS (Rich Communication Services) technologies to improve customer experience for millions of monthly users across 20+ countries. \\n\\nIn this video, Alex Keynes, Head of Product for the driver's experience at EasyPark, shares the impact of switching to a single communications partner.\\n\\nBy switching to Sinch for all markets, EasyPark Group simplified their messaging infrastructure without sacrificing a high-quality driver experience.  \\n\\n\\u201cSinch is reliable, their delivery rates are high, and they\\u2019re not taking any shortcuts,\\u201d Alex explained. \\u201cFor us, this is something that we can rely on and that we don't need to spend a lot of time on.\\u201d \\n\\nRead the full case study here: https:\/\/www.sinch.com\/insights\/customer-stories\/how-easypark-group-keeps-20m-monthly-users-informed-sms-and-rcs\/\\n\\n\\n\\n#rcs #customerexperience #verifiedsender\",\n    \"uploadDate\": \"2024-06-13T14:42:30+00:00\",\n    \"duration\": \"PT3M53S\"\n}        <\/script>\r\n\r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">Customer Story<\/p>\r\n                        \r\n                        <h2 class=\"h4 mb-3 mb-lg-4\">Adding value to the customer experience with informational messaging<\/h2>\r\n\r\n                        <p>The EasyPark mobile app helps people around the world solve the problem of finding and paying for parking.<\/p><p class=\"mb-0\">Watch this Sinch customer story to find out how informational texts drive the overall customer experience and see how EasyPark uses both SMS and RCS to deliver important customer updates to its users.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section  class=\"section hub-altblock section-hub-py bg-warning-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Ready to tackle communications challenges and seize opportunities?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/api.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Conversation API                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Keep customers informed by answering their questions and meeting their needs with two-way, mobile conversations.<br><br \/>\r\nGet one simple API to connect with customers over multiple messaging channels.<br><br \/>\r\nEasily add new channels to the mix when you\u2019re ready.                                <\/div>\r\n                                                                                <\/div>\r\n                                                    <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/apis\/messaging\/conversation-api\/\" class=\"btn-arrow fs-sm \" title=\"Conversation API\" target=\"_blank\">\r\n                                        Get started                                    <\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Integrate email                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Send timely transactional email messages to the inbox.<br><br \/>\r\nWe built Sinch Mailgun for developers, providing industry-leading email APIs that make email integration simple for senders of any volume.<br><br \/>\r\nPlus, discover a complete email deliverability suite with <a href = \"https:\/\/www.mailgun.com\/products\/optimize\/\"target=\"_blank\">Mailgun Optimize.<\/a>                                 <\/div>\r\n                                                                                <\/div>\r\n                                                    <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailgun.com\/\" class=\"btn-arrow fs-sm \" title=\"Integrate email\" target=\"_blank\">\r\n                                        Get started                                    <\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/plugs.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Connect tech and comms                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Sinch pairs nicely with all the best marketing technology.<br><br \/>\r\nIntegrate customer communications with your existing software to send conversational and automated messages.<br><br \/>\r\nConnect instantly with your CRM, ERP or MarTech with native integrations in HubSpot, Salesforce, NetSuite, Zoho, Shopify and more.                                <\/div>\r\n                                                                                <\/div>\r\n                                                    <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/integrations\/\" class=\"btn-arrow fs-sm \" title=\"Connect tech and comms\" target=\"_blank\">\r\n                                        Get started                                    <\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":159672,"template":"","meta":{"_acf_changed":true},"class_list":["post-159592","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keep customers informed with transactional messages - Sinch<\/title>\n<meta name=\"description\" content=\"Ensuring consumers stay informed is a key piece of the digital communications puzzle. Find out more about how these messages impact the customer journey.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keep customers informed with transactional messages - Sinch\" \/>\n<meta property=\"og:description\" content=\"Ensuring consumers stay informed is a key piece of the digital communications puzzle. Find out more about how these messages impact the customer journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T08:23:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SCC-Hub-Link-Preview-1200x628-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/\",\"url\":\"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/\",\"name\":\"Keep customers informed with transactional messages - Sinch\",\"isPartOf\":{\"@id\":\"https:\/\/sinch.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Chapter-3-Hero-Informed.png\",\"datePublished\":\"2025-05-26T13:20:00+00:00\",\"dateModified\":\"2025-06-18T08:23:41+00:00\",\"description\":\"Ensuring consumers stay informed is a key piece of the digital communications puzzle. Find out more about how these messages impact the customer journey.\",\"breadcrumb\":{\"@id\":\"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/#primaryimage\",\"url\":\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Chapter-3-Hero-Informed.png\",\"contentUrl\":\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Chapter-3-Hero-Informed.png\",\"width\":1296,\"height\":1296},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sinch.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Master informational customer communications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sinch.com\/#website\",\"url\":\"https:\/\/sinch.com\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\/\/sinch.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sinch.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sinch.com\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\/\/sinch.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sinch.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\/\/sinch.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wearesinch\/\",\"https:\/\/x.com\/WeAreSinch\",\"https:\/\/www.linkedin.com\/company\/sinch\",\"https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\/\/www.instagram.com\/wearesinch\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keep customers informed with transactional messages - Sinch","description":"Ensuring consumers stay informed is a key piece of the digital communications puzzle. Find out more about how these messages impact the customer journey.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Keep customers informed with transactional messages - Sinch","og_description":"Ensuring consumers stay informed is a key piece of the digital communications puzzle. Find out more about how these messages impact the customer journey.","og_url":"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2025-06-18T08:23:41+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SCC-Hub-Link-Preview-1200x628-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/","url":"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/","name":"Keep customers informed with transactional messages - Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Chapter-3-Hero-Informed.png","datePublished":"2025-05-26T13:20:00+00:00","dateModified":"2025-06-18T08:23:41+00:00","description":"Ensuring consumers stay informed is a key piece of the digital communications puzzle. Find out more about how these messages impact the customer journey.","breadcrumb":{"@id":"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Chapter-3-Hero-Informed.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Chapter-3-Hero-Informed.png","width":1296,"height":1296},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/state-of-customer-communications\/chapter\/informed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/"},{"@type":"ListItem","position":2,"name":"Master informational customer communications"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/#website","url":"https:\/\/sinch.com\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sinch.com\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sinch.com\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/scc-chapter\/159592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/scc-chapter"}],"about":[{"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/types\/scc-chapter"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/media\/159672"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/media?parent=159592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}