{"id":16373,"date":"2025-01-14T04:23:00","date_gmt":"2025-01-14T04:23:00","guid":{"rendered":"https:\/\/sinchimportfinal.local\/blog\/5-digital-banking-trends-you-should-know\/"},"modified":"2025-05-07T11:19:58","modified_gmt":"2025-05-07T11:19:58","slug":"5-digital-banking-trends-you-should-know","status":"publish","type":"blog","link":"https:\/\/sinch.com\/blog\/5-digital-banking-trends-you-should-know\/","title":{"rendered":"5 digital banking trends you should know for 2025"},"content":{"rendered":"\n<p>We&nbsp;<a href=\"https:\/\/sinch.com\/resources\/customer-experience-annual-report-banking-finserv\/\">surveyed 3,000<\/a>&nbsp;global banking and financial services consumers to bring you a snapshot of the latest trends in digital banking and customer experience. We wanted to understand what makes a great banking experience and how banks should interact with today\u2019s consumers. &nbsp;<\/p>\n\n\n\n<p>It turns out consumers are open to getting messages and notifications from banks on a growing number of channels, but they either don\u2019t have access to these features or aren\u2019t aware of them.&nbsp;<strong>The lesson: In the financial services industry, there is no greater pent-up demand for better omnichannel experiences.<\/strong>&nbsp;Now it\u2019s up to industry leaders to capitalize on this gap.&nbsp;<\/p>\n\n\n\n<p>So, how can financial services providers build better experiences and lasting customer relationships in a digital world? How can they best engage customers while addressing their privacy and security concerns?&nbsp;<\/p>\n\n\n\n<p>We identified five digital banking technology trends that you can\u2019t ignore if you\u2019re looking to step up customer experience \u2014 which you really should.&nbsp;<strong>Our research showed that 1 in 3 customers under 40 have switched banks to get better mobile CX.&nbsp;<\/strong><\/p>\n\n\n\n<p>Read on to find out what consumers value most, what earns their trust and loyalty, and how they want to engage with financial partners. <\/p>\n\n\n\r\n    <div class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded\"><h4 class=\"m-0\">Table of contents<\/h4><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#banking-trend-1-customers-want-to-text-their-bank\">Banking trend #1: Customers want to text their bank<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#banking-trend-2-customers-are-ready-for-ai-based-relationships-but-trust-is-key\">Banking trend #2: Customers are ready for AI-based relationships \u2014 but trust is key<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#banking-trend-3-anticipate-queries-with-personalized-interactive-solutions\">Banking trend #3: Anticipate queries with personalized, interactive solutions<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#banking-trend-4-people-love-tech-but-still-need-real-human-connections\">Banking trend #4: People love tech but still\u2028need real human connections<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#banking-trend-5-privacy-and-security-must-be-always-on-and-visible\">Banking trend #5: Privacy and security must be always-on and visible<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-future-of-financial-services-connected-empowering-customer-experiences\">The future of financial services? Connected, empowering customer experiences<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-support-secure-conversations\">1. Support secure conversations<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-think-real-time-value-adding-interactions\">2. Think real-time, value-adding interactions<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-make-it-channel-agnostic\">3. Make it channel agnostic<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_4-automating-customer-service\">4. Automating customer service<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_5-push-based-financial-news\">5. Push-based financial news<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_6-personalized-solutions\">6. Personalized solutions<\/a><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Banking trend #1: Customers want to text their bank <\/h2>\n\n\n\n<p>It\u2019s time to transition from one-way mobile&nbsp;<a href=\"https:\/\/sinch.com\/blog\/what-is-a-push-notification\/\">push notifications<\/a>&nbsp;to two-way conversations. Our research shows consumers really want to message their bank.<\/p>\n\n\n\n<p><strong>53% of our respondents say they\u2019re frustrated when they can\u2019t reply to a mobile message<\/strong>, which makes&nbsp;<a href=\"https:\/\/sinch.com\/blog\/conversational-banking\/\">two-way digital conversations<\/a>&nbsp;a golden opportunity for financial institutions to deliver more satisfying experiences.<\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=6LIo3AUsdJk\" class=\"lazy-video-link\" data-lazy-video=\"6LIo3AUsdJk\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-thumb=\"https:\/\/img.youtube.com\/vi\/6LIo3AUsdJk\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/6LIo3AUsdJk\/maxresdefault.jpg\" alt=\"Conversational  banking - user benefits\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=6LIo3AUsdJk#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/6LIo3AUsdJk\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/6LIo3AUsdJk\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=6LIo3AUsdJk\",\n    \"name\": \"Conversational  banking - user benefits\",\n    \"description\": \"Director of Financial Services Alejandro Murcia, discusses why customers having real-time conversations with their bank through non-traditional channels helps take the relationship to the next level.\",\n    \"uploadDate\": \"2023-09-21T14:24:34+00:00\",\n    \"duration\": \"PT51S\"\n}        <\/script>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Banking trend #2: Customers are ready for AI-based relationships \u2014 but trust is key<\/h2>\n\n\n\n<p>It&#8217;s no surprise that nearly&nbsp;<a href=\"https:\/\/arizent.brightspotcdn.com\/11\/7e\/6022ca7d4eb587f855de20dce479\/editorial-ab-predictions-editorial-report-121323.pdf\">two-thirds<\/a>&nbsp;of banking leaders believe that technologies like AI should be among the top areas of focus and spending in 2024, especially given the exponential growth of&nbsp;<a href=\"https:\/\/sinch.com\/blog\/what-is-generative-ai\/\">generative AI<\/a>&nbsp;recently.<\/p>\n\n\n\n<p>Smart banks are heavily investing in technology like&nbsp;<a href=\"https:\/\/sinch.com\/blog\/conversational-messaging\/\">conversational messaging<\/a>, AI, automation,&nbsp;<a href=\"https:\/\/sinch.com\/blog\/machine-learning-fraud-detection-ai\/\">machine learning<\/a>, and security to enhance customer experience. But unsurprisingly, customers are only willing to embrace these new experiences if they trust their bank.<\/p>\n\n\n\n<p>According to our research, people who trust their bank are more comfortable discussing financial matters on a messaging app than those who don\u2019t.&nbsp;<\/p>\n\n\n\n<p><strong>The research also reveals a strong correlation between positive experiences and trust.<\/strong> In other words, banks need to show they care! But many aren\u2019t quite there yet:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>93% of consumers say they want their bank to know them and their banking needs&#8230; <\/li>\n\n\n\n<li>&#8230;But only 33% feel their bank delivers this. <\/li>\n<\/ul>\n\n\n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-warning\">\r\n                        <h5 class=\"h2 counter\">93%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">of consumers say they want their bank to know them and their banking needs<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-warning\">\r\n                        <h5 class=\"h2 counter\">33%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">of consumers feel their bank delivers this<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Banking trend #3: Anticipate queries with personalized, interactive solutions<\/h2>\n\n\n\n<p>The research also shows a clear \u201copportunity gap\u201d between how financial services companies engage with their customers today, versus how customers would like them to do it. For instance,&nbsp;<strong>nearly 9 in 10 customers say they\u2019d like to receive personalized financial advice from their bank, but fewer than 3 in 10 get this today.&nbsp;<\/strong><\/p>\n\n\n\n<p>Again, that\u2019s a unique opportunity to create better experiences by proactively addressing customers\u2019 needs. And while you\u2019re at it, why not do it on the channels that suit them, using rich and personalized media? &nbsp;<\/p>\n\n\n\n<p>Our findings show that banking consumers want to experience rich-media interactions via messaging:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More than 80% would find value in a personalized video tour or tutorial<\/li>\n\n\n\n<li>73% would like a personalized financial assessment via messaging.&nbsp;<\/li>\n<\/ul>\n\n\n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-warning\">\r\n                        <h5 class=\"h2 counter\">80%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">or more would find value in a personalized video tour or tutorial<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-warning\">\r\n                        <h5 class=\"h2 counter\">73%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">would like a personalized financial assessment via messaging<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\n\n<h2 class=\"wp-block-heading\">Banking trend #4: People love tech but still\u2028need real human connections<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.aba.com\/about-us\/press-room\/press-releases\/consumer-survey-banking-methods-2023\">71% of consumers<\/a>&nbsp;prefer to manage their bank accounts through a mobile app or computer \u2014 meaning that the banks that embrace digital channels will meet their customers&#8217; needs faster.<\/p>\n\n\n\n<p>People love the speed and efficiency of chatbots, but customers still want to feel a human connection, especially in moments of frustration. 40% of our respondents say they want to talk to a human agent when frustrated.<\/p>\n\n\n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-warning\">\r\n                        <h5 class=\"h2 counter\">71%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">of consumers prefer to manage their bank accounts through a mobile app or computer<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded bg-warning\">\r\n                        <h5 class=\"h2 counter\">40%<\/h5>\r\n                        <div class=\"card-text\">\r\n                            <p class=\"mb-0\">of respondents want to talk to a human agent when frustrated<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\n\n<p>What does this mean for the banking sector?&nbsp;<strong>Great digital CX is about balancing digitization and automation with good old human interactions \u2014 and letting customers jump effortlessly from one channel to another.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Banking trend #5: Privacy and security must be always-on and visible <\/h2>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=sJiE32hjSa0\" class=\"lazy-video-link\" data-lazy-video=\"sJiE32hjSa0\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-thumb=\"https:\/\/img.youtube.com\/vi\/sJiE32hjSa0\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/sJiE32hjSa0\/maxresdefault.jpg\" alt=\"How can banks strike a balance between security and customer experience?\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=sJiE32hjSa0#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/sJiE32hjSa0\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/sJiE32hjSa0\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=sJiE32hjSa0\",\n    \"name\": \"How can banks strike a balance between security and customer experience?\",\n    \"description\": \"Alejandro Murcia, Business Development Director for Finance at Sinch, discusses how a bank should weigh security and customer experience to find the right balance that doesn't turn away their customers, but also reminds those customers that privacy and security are \\\"\\\"always on.\\\"\\\"\\n\\nFor more information on everything you need to create meaningful connections with today's financial services customers on any channel, check out these resources: \\nCustomer connections, simplified: The complete guide to financial services communications: https:\/\/sinch.com\/resources\/financial-services-communications-guide\/\\nConversational banking: The complete guide for 2024: https:\/\/sinch.com\/blog\/conversational-banking\/\\nWhat is omnichannel banking and why does it matter in 2025?: https:\/\/sinch.com\/blog\/omnichannel-banking\/\\n\\nAbout Sinch\\nSinch is the Customer Communications Cloud. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it simple. With our suite of APIs, ready-to-use applications, and tailored solutions, you can easily reach your customers through mobile messaging, voice, and email. Trusted by over 150,000 businesses worldwide\\u2014including leading names like Google, Uber, Paypal, and Visa\\u2014Sinch stands out for its unmatched reliability, security, and global reach. With our Global Super Network and AI-enriched products, we are pioneering the way the world communicates, ensuring that every customer interaction is seamless and secure. https:\/\/www.sinch.com\/\",\n    \"uploadDate\": \"2024-12-11T08:44:08+00:00\",\n    \"duration\": \"PT1M5S\"\n}        <\/script>\r\n\r\n\t\r\n\n\n\n<p>Delivering good experiences at every key step of the customer journey is critical for building trust, and of course, so is security.&nbsp;<strong>Banks need to make every experience feel safe and secure<\/strong>, and, even better, show it. &nbsp;<\/p>\n\n\n\n<p>Here are some examples of what can help ease customers\u2019 security concerns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communicating with a human instead of a chatbot <\/li>\n\n\n\n<li>Getting clear verification from their bank that mobile conversations are secure <\/li>\n\n\n\n<li>Using messaging features inside their secure mobile banking app &nbsp;<\/li>\n\n\n\n<li>Being able to switch from an automated conversation (i.e., chatbot) to a live customer service agent <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The future of financial services? Connected, empowering customer experiences<\/h2>\n\n\n\n<p>Big opportunities await banks that are ready to create a secure ecosystem for conversations and offer&nbsp;<a href=\"https:\/\/sinch.com\/blog\/personalized-customer-experience\/\">personalized experiences<\/a>&nbsp;that add value at every step, all while maintaining human connections.&nbsp;<\/p>\n\n\n\n<p>But where should you start? What does this look like in real life?<strong>&nbsp;Here are a few practical tips and examples to get you moving on the path to&nbsp;<a href=\"https:\/\/sinch.com\/industries\/financial-services\/\">winning banking experiences<\/a>:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Support secure conversations&nbsp;<\/h3>\n\n\n\n<p>Give customers options to chat with representatives through the banking app or using a verified phone number over messaging apps \u2014 always with an eye toward security. These messaging-based interactions are an important option for customers, who nearly always have their phone on them for a messaging exchange but may not be in a spot to have a phone conversation or log in via computer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Think real-time, value-adding interactions<\/h3>\n\n\n\n<p>Remember, customers are craving empowering experiences that make life easier, for example, receiving and responding to banking alerts, paying bills, getting information about financial products, or completing a loan application, all via messaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Make it channel agnostic&nbsp;<\/h3>\n\n\n\n<p>Some of your customers will feel comfortable with in-app messaging, while others will prefer speaking to a real person on the phone. The key is ensuring you have the right channel for each of your customers \u2014 whether it\u2019s SMS, MMS, RCS, chat apps, social apps, email, or voice. All of these play a critical part in digital customer experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Automating customer service&nbsp;<\/h3>\n\n\n\n<p>Not all customer questions require a human touch. For more routine interactions (e.g. \u201chow late is my local branch open?\u201d),&nbsp;<a href=\"https:\/\/sinch.com\/products\/chatlayer\/\">banks can deploy messaging chatbots<\/a>&nbsp;or rich media messaging response chips (these are pre-programmed scripts and interactive features delivered automatically through messaging).<\/p>\n\n\n\n<p>And for customers that need even more support than automated conversations can provide, the app can instantly re-route the customer from messaging to a live call. Did we mention 95% of customers want to be able to do that?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Push-based financial news&nbsp;<\/h3>\n\n\n\n<p>For customers that want to stay abreast of leading financial indicators or news, design push-based campaigns customized to the individual \u2014 whether it&#8217;s breaking news about specific stock holdings in your customer\u2019s portfolio, or releases of economic indicators that affect those nearing retirement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Personalized solutions&nbsp;<\/h3>\n\n\n\n<p>A young consumer may be looking for a used car loan, while an older customer may want on-demand retirement advice. Messaging can be an important part of the conversation, giving banks the chance to engage in conversations triggered by a customer\u2019s recent financial milestones.<\/p>\n\n\n\n<p>For example, \u201cI noticed you recently set up a direct deposit to your savings account. Would you like to discuss money market options to get a higher return on those funds?\u201d Using rich media or&nbsp;<a href=\"https:\/\/sinch.com\/blog\/what-is-rcs-messaging\/\">RCS<\/a>, banks can also deliver rich features such as assessments to recommend specific mortgage products. &nbsp;&nbsp;<\/p>\n\n\n\n<p>Ultimately, no matter the&nbsp;<a href=\"https:\/\/sinch.com\/apis\/messaging\/conversation-api\/\">ecosystem of channels<\/a>&nbsp;and features, the key to great CX in banking is delivering value while building trust at every step of the customer journey \u2014 and personalization is a major part of the CX equation.&nbsp;<\/p>\n\n\n\n<p>Want to find out even more about what\u2019s driving customer engagement and get additional tips for staying ahead of the curve?\u00a0Get our complete banking and financial services customer experience report here.<\/p>\n\n\n        <div  class=\"longform-spacings\">\r\n\r\n                                <a href=\"https:\/\/sinch.com\/resources\/financial-services-communications-guide\/\" class=\"card-link text-decoration-none \" title=\"Financial Communications Guide\">\r\n                        <div class=\"card shadow-none bg-light rounded row g-0 flex-md-row card-horizontal  h-100 \">\r\n                                                            <div class=\"col-md-6\">\r\n                        \r\n                        \r\n                        <div class=\"card-image-zoom h-100\">\r\n\r\n                            \r\n                            \r\n                                                            <img class=\"rounded-0\" decoding=\"async\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/07\/SI-Guide-Financial-Communications-Guide-784x486.png\" alt=\"Image for Financial Communications Guide\">\r\n                                                    <\/div>\r\n                                                <\/div>\r\n                                                                        <div class=\"col-md-6 d-flex align-items-center\">\r\n                                        <div class=\"card-body d-flex flex-column gap-4 justify-content-between\">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-3 justify-content-between pb-2\">\r\n                                                                                                                <span class=\"time text-nowrap ms-auto\">\r\n                                            4 min                                        <\/span>\r\n                                                                    <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h4 \"\r\n                                data-title-clamp='true'                                style='--sinch-card-title-clamp-lines: 4'>\r\n                                Financial Communications Guide                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <div class=\"text-start\">\r\n                                                                    <span class=\"btn-arrow fs-sm\">\r\n                                        Learn more                                    <\/span>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                        <\/div>\r\n                            <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                <\/div>\r\n\n\n\n<p><a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"f2e2ff10-20ba-4787-ab78-ceb7bbfdafca\" href=\"\/insights\/guide\/financial-services-communications-guide\/\"><\/a><\/p>\n","protected":false},"author":43,"featured_media":16343,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[72],"class_list":["post-16373","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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