{"id":17207,"date":"2022-05-23T01:48:00","date_gmt":"2022-05-23T01:48:00","guid":{"rendered":"https:\/\/sinchimportfinal.local\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/"},"modified":"2025-02-24T11:03:21","modified_gmt":"2025-02-24T11:03:21","slug":"elevating-retail-experience-rich-messaging-and-conversational-ai","status":"publish","type":"customer-stories","link":"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/","title":{"rendered":"Elevating the retail experience with rich messaging and conversational AI"},"content":{"rendered":"\n

Intermarch\u00e9<\/a> is a major French multinational supermarket chain with about 1,800 stores in France and 500 stores in other countries worldwide. The brand\u2019s unique positioning as both a producer and a retailer helps streamline process control, so they can offer high-quality products at a fair price. <\/p>\n\n\n\n

Intermarch\u00e9 has always kept pace with the times, driving innovation to meet new customer needs and expectations in everything it does – and customer communication is no exception! <\/p>\n\n\n\n

In Sinch, the brand found the partner they needed to breathe new life into their campaigns. <\/p>\n\n\n\n

Challenge: Bringing fun and excitement to the grocery shopping experience<\/h2>\n\n\n\n

Let\u2019s face it: for most customers, grocery shopping is boring, often considered a chore. As an innovation-driven, customer-obsessed company, Intermarch\u00e9 knows that engaging customers in retail isn\u2019t just about product and price. It\u2019s also about the experience.<\/p>\n\n\n\n

So how do you bring fun and excitement to the grocery shopping experience? <\/p>\n\n\n\n

Solution: Enhancing customer experience with rich messaging and conversational AI<\/h2>\n\n\n\n

Intermarch\u00e9 needed a partner to help them explore new campaign formats and make customer experience more engaging. That\u2019s where Sinch stepped in. <\/p>\n\n\n\n

Sinch\u2019s SMS with rich landing page<\/a> and conversational AI<\/a> were a perfect fit for creating more immersive experiences, and the Intermarch\u00e9 team was excited to explore untapped alternatives. <\/p>\n\n\n\n

Intermarch\u00e9\u2019s newsletter includes a section on recipe inspiration, and the team decided to experiment with its content. With Sinch\u2019s help, they developed a recipe generator bot our conversational AI platform – Chatlayer<\/a>. Subscribers who clicked through on the recipe section of the newsletter were taken to a page where the chatbot asked them about eating habits and preferences and suggested custom recipes. <\/p>\n\n\n\n

\"Intermarche<\/figure>\n\n\n\n

They also used Sinch Rich SMS<\/a> to promote their loyalty program and drive-thru service playfully, with personalized content and call-to-action buttons encouraging customers to play a game hosted on a landing page. The landing page as integrated part of SMS campaign is created using the same intuitive, drag and drop interface of Campaigns solution. <\/p>\n\n\n\n

Results: Rich, immersive experiences and true differentiation<\/h2>\n\n\n\n

Intermarch\u00e9\u2019s Rich SMS and conversational AI campaigns achieved excellent results, with a 59% customer AI bot engagement rate. Maybe more importantly, though, this approach helped the brand stand out in an industry where differentiation in customer experience is the true battleground. <\/p>\n","protected":false},"author":6,"featured_media":60290,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"customer_stories_industry":[114],"class_list":["post-17207","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-retail"],"acf":[],"yoast_head":"\nDiscover Elevating the retail experience with rich mes - Sinch<\/title>\n<meta name=\"description\" content=\"Discover how Intermarch\u00e9, a French multinational supermarket chain, gave a serious boost to its customer communication campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover Elevating the retail experience with rich mes - Sinch\" \/>\n<meta property=\"og:description\" content=\"Discover how Intermarch\u00e9, a French multinational supermarket chain, gave a serious boost to its customer communication campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-24T11:03:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Intermarche.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/\",\"url\":\"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/\",\"name\":\"Discover Elevating the retail experience with rich mes - Sinch\",\"isPartOf\":{\"@id\":\"https:\/\/sinch.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Intermarche.png\",\"datePublished\":\"2022-05-23T01:48:00+00:00\",\"dateModified\":\"2025-02-24T11:03:21+00:00\",\"description\":\"Discover how Intermarch\u00e9, a French multinational supermarket chain, gave a serious boost to its customer communication campaigns.\",\"breadcrumb\":{\"@id\":\"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/#primaryimage\",\"url\":\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Intermarche.png\",\"contentUrl\":\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Intermarche.png\",\"width\":800,\"height\":496},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sinch.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Stories\",\"item\":\"https:\/\/sinch.com\/customer-stories\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Elevating the retail experience with rich messaging and conversational AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sinch.com\/#website\",\"url\":\"https:\/\/sinch.com\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\/\/sinch.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sinch.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sinch.com\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\/\/sinch.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sinch.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\/\/sinch.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wearesinch\/\",\"https:\/\/x.com\/WeAreSinch\",\"https:\/\/www.linkedin.com\/company\/sinch\",\"https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\/\/www.instagram.com\/wearesinch\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Discover Elevating the retail experience with rich mes - Sinch","description":"Discover how Intermarch\u00e9, a French multinational supermarket chain, gave a serious boost to its customer communication campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/","og_locale":"en_US","og_type":"article","og_title":"Discover Elevating the retail experience with rich mes - Sinch","og_description":"Discover how Intermarch\u00e9, a French multinational supermarket chain, gave a serious boost to its customer communication campaigns.","og_url":"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2025-02-24T11:03:21+00:00","og_image":[{"width":800,"height":496,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Intermarche.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/","url":"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/","name":"Discover Elevating the retail experience with rich mes - Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Intermarche.png","datePublished":"2022-05-23T01:48:00+00:00","dateModified":"2025-02-24T11:03:21+00:00","description":"Discover how Intermarch\u00e9, a French multinational supermarket chain, gave a serious boost to its customer communication campaigns.","breadcrumb":{"@id":"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Intermarche.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Intermarche.png","width":800,"height":496},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/customer-stories\/elevating-retail-experience-rich-messaging-and-conversational-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/"},{"@type":"ListItem","position":2,"name":"Customer Stories","item":"https:\/\/sinch.com\/customer-stories\/"},{"@type":"ListItem","position":3,"name":"Elevating the retail experience with rich messaging and conversational AI"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/#website","url":"https:\/\/sinch.com\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sinch.com\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sinch.com\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/customer-stories\/17207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/types\/customer-stories"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":0,"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/customer-stories\/17207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/media\/60290"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/media?parent=17207"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/tags?post=17207"},{"taxonomy":"customer_stories_industry","embeddable":true,"href":"https:\/\/sinch.com\/wp-json\/wp\/v2\/customer_stories_industry?post=17207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}