{"id":17248,"date":"2021-06-03T20:50:00","date_gmt":"2021-06-03T20:50:00","guid":{"rendered":"https:\/\/sinchimportfinal.local\/customer-stories\/how-firstbank-went-from-financial-institution-to-tech-company-using-sms\/"},"modified":"2025-02-24T11:08:52","modified_gmt":"2025-02-24T11:08:52","slug":"how-firstbank-went-from-financial-institution-to-tech-company-using-sms","status":"publish","type":"customer-stories","link":"https:\/\/sinch.com\/customer-stories\/how-firstbank-went-from-financial-institution-to-tech-company-using-sms\/","title":{"rendered":"How FirstBank went from financial institution to tech company"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Challenge: From traditional to digital<\/h2>\n\n\n\n<p>On its first day of business in 1963, Colorado-based <a href=\"https:\/\/www.efirstbank.com\/\">FirstBank<\/a> opened 270 customer accounts. None were done via a mobile phone, obviously.<\/p>\n\n\n\n<p>Today things look a bit different \u2013 and the path ahead is definitely digital. Customers young and old interact with the bank through mobile \u2013 which is no surprise, given the time spent with the technology. Thanks to the reach and immediacy that <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"fb3841c7-7144-490a-8e3b-8504d1df4f61\" href=\"\/blog\/5-ways-messaging-is-changing-banking-customer-experience\/\">mobile messaging<\/a> provides, the channel is an integral part of FirstBank\u2019s user experience \u2013 and the hand-held device is key to FirstBank\u2019s next 50 years and beyond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solution: SMS &#8211; an across-the-board solution<\/h2>\n\n\n\n<p>With <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"7b9d500a-f0c1-493f-9774-78cfe10abc7f\" href=\"\/products\/apis\/messaging\/sms\/\">Sinch SMS<\/a>, FirstBank can send customers notifications and alerts about everything they need to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Account, credit, and daily balance<\/li>\n\n\n\n<li>Projected balance<\/li>\n\n\n\n<li>Deposit<\/li>\n\n\n\n<li>Foreign transactions<\/li>\n\n\n\n<li>Payment due<\/li>\n\n\n\n<li>Personal information changes<\/li>\n\n\n\n<li>Withdrawal and purchase<\/li>\n\n\n\n<li>Statement availability<\/li>\n\n\n\n<li>Security alerts (suspicious debit or credit card activity)<\/li>\n<\/ul>\n\n\n\n<p>In fact, FirstBank sends nearly 3.5 million text and <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"443dd646-3a47-4d15-aae1-bc1fd3aae479\" href=\"\/products\/email\/\">email<\/a> alerts combined each month. More than 60 percent of FirstBank Online Banking customers are signed up to receive alerts each month (and that\u2019s not including security alerts).<\/p>\n\n\n\n<p>Mobile messaging is an important element in a broad tech commitment. How committed? Try well over 300 people in IT!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results: Committed to development<\/h2>\n\n\n\n<p>FirstBank independently develops many of its own applications and online banking capabilities in-house. The bank has been categorized as a \u201cleader and innovator\u201d by Fiserv, a top provider of technology solutions for financial companies.<\/p>\n\n\n\n<p>FirstBank often thanks customers with different freebies, including free lunches, treats, and services. For instance, it did a Food Truck Friday promotion, where every Friday customers got a free meal on the bank.<\/p>\n\n\n\n<p>But the biggest treat for some is likely the \u201cin-the-know messages\u201d that they receive from the bank through Sinch. After all, banking should be easy!<\/p>\n\n\n\n<p>\u201cTechnology enables a superior<a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"36b11588-40a8-4894-becf-ed7f1af70881\" href=\"\/blog\/improve-customer-experience\/\"> customer experience<\/a>,\u201d said FirstBank Digital and Retail President, Kelly Kaminskas. \u201cMobile messaging is integral in the mix. Our work with Sinch began in 2008 and is vital in delivering not just messages, but on our promise of meeting customers where they want to be met.\u201d<\/p>\n","protected":false},"author":6,"featured_media":60145,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"customer_stories_industry":[111],"class_list":["post-17248","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-financial-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discover How FirstBank went from financial institution - Sinch<\/title>\n<meta name=\"description\" content=\"FirstBank was founded more than 50 years ago - but it&#039;s always evolving. Find out how the bank uses SMS messaging to keep customers engaged.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/customer-stories\/how-firstbank-went-from-financial-institution-to-tech-company-using-sms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover How FirstBank went from financial institution - Sinch\" \/>\n<meta property=\"og:description\" content=\"FirstBank was founded more than 50 years ago - but it&#039;s always evolving. 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