{"id":43389,"date":"2024-07-11T12:32:41","date_gmt":"2024-07-11T12:32:41","guid":{"rendered":"https:\/\/sinchcomdev.local\/products\/automation\/credence\/"},"modified":"2025-05-15T08:05:34","modified_gmt":"2025-05-15T08:05:34","slug":"credence","status":"publish","type":"products","link":"https:\/\/sinch.com\/in\/products\/automation\/credence\/","title":{"rendered":"Credence"},"content":{"rendered":"\r\n    <section class=\"header-block section-py bg-info \" data-theme=\"light\">\r\n        <div class=\"container bg-info\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n\r\n                <div class=\"col-md-6 col-lg-5  order-2 order-md-1\">\r\n\r\n                                            <p class=\"text-uppercase section-caption text-body-color\">CREDENCE\u00ae<\/p>\r\n                    \r\n                    <h1 class=\"text-accent mb-3 mb-md-5 mb-lg-4 p-0 \">Omnichannel marketing automation platform<\/h1>\r\n\r\n                                            <div class=\"mb-0 text-body-color\"><p class=\"mb-0\">Right message to the right person at the right time and frequency via right channel.<\/p><\/div>\r\n                    \r\n                    \r\n                                            <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                            \r\n    <div class=\"col-auto\">\r\n      <a href=\"#form\"  class=\"btn btn-primary btn-lg btn-animated scrollme\" >Request a demo<\/a>\r\n    <\/div>\r\n                            <\/div>\r\n                    \r\n                <\/div>\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 text-end order-1 order-md-2 mb-5 mb-md-0 ps-md-7 ps-lg-10\">\r\n                        \r\n                            <img decoding=\"async\" width=\"1296\" height=\"858\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Hands-Phone-Back-05.png\" class=\"skip-lazy img-fluid \" alt=\"Image for Omnichannel marketing automation platform\" fetchpriority=\"high\" style=\"\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Hands-Phone-Back-05.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Hands-Phone-Back-05-300x199.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Hands-Phone-Back-05-1024x678.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Hands-Phone-Back-05-768x508.png 768w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/>                                                                        <\/div>\r\n\r\n                \r\n            <\/div>\r\n\r\n                            \n\r\n    <div class=\"block-clients text-center pt-3 pt-md-4 pt-lg-7 mt-3 mt-md-4 mt-lg-3\">\r\n        \r\n        <div class=\"\">\r\n                            <p class=\"text-accent fs-sm mb-4\">\r\n                    Your trusted brands rely on Sinch                <\/p>\r\n                <div class=\"clients d-flex overflow-hidden flex-wrap \">\r\n                                                    <div>\r\n                                    <svg width=\"1\" class=\"clients-logo\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/logos\/dcbbank.svg\" role=\"img\"\r\n                                        alt=\"dcbbank\">\r\n                                                                                    <title>\r\n                                                dcbbank                                            <\/title>\r\n                                                                            <\/svg>\r\n                                <\/div>\r\n                                                    <div>\r\n                                    <svg width=\"1\" class=\"clients-logo\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/logos\/apollohospitals.svg\" role=\"img\"\r\n                                        alt=\"apollohospitals\">\r\n                                                                                    <title>\r\n                                                apollohospitals                                            <\/title>\r\n                                                                            <\/svg>\r\n                                <\/div>\r\n                                                    <div>\r\n                                    <svg width=\"1\" class=\"clients-logo\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/logos\/bandhanbank.svg\" role=\"img\"\r\n                                        alt=\"bandhanbank\">\r\n                                                                                    <title>\r\n                                                bandhanbank                                            <\/title>\r\n                                                                            <\/svg>\r\n                                <\/div>\r\n                                                    <div>\r\n                                    <svg width=\"1\" class=\"clients-logo\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/logos\/hdfclife.svg\" role=\"img\"\r\n                                        alt=\"hdfclife\">\r\n                                                                                    <title>\r\n                                                hdfclife                                            <\/title>\r\n                                                                            <\/svg>\r\n                                <\/div>\r\n                                                    <div>\r\n                                    <svg width=\"1\" class=\"clients-logo\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/logos\/.svg\" role=\"img\"\r\n                                        alt=\"\">\r\n                                                                            <\/svg>\r\n                                <\/div>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n    <\/div>\r\n\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-transparent\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-1 text-start mb-5 mb-md-0 pe-md-7 pe-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"648\" height=\"456.5\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Map-Super-Network-Icons.png\" alt=\"Image for Acquire, retain, grow\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-2\">\r\n                            <div>\r\n\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-3 mb-lg-4 h3\">Acquire, retain, grow<\/h2>\r\n\r\n                                \r\n                                                                    <div class=\"mb-0 text-body-color\"><p>Design and automate engagement journeys across various touchpoints in customer lifecycle. Easily build marketing campaigns that are personalized, customer profile led, and consistent across channels.<\/p><\/div>\r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li><p class=\"mb-0\">Email<\/p><\/li><li><p class=\"mb-0\">SMS<\/p><\/li><li><p class=\"mb-0\">Browser Push Notification&nbsp;<\/p><\/li><li><p class=\"mb-0\">IVR<\/p><\/li><li><p>App Push Notification<\/p><\/li><li><p class=\"mb-0\">WhatsApp<\/p><\/li><li><p>MoIP<\/p><\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"#form\"  class=\"btn btn-primary btn-lg btn-animated scrollme\" >Request a demo<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-ne-05\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                            <div class=\"col-md-6 col-lg-7 order-md-2 text-end mb-5 mb-md-0 ps-md-7 ps-lg-10 d-flex d-md-block justify-content-start\">\r\n                                                                    <img decoding=\"async\"  width=\"648\" height=\"479\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SI-Illustration-Support-Ocean-01.png\" alt=\"Image for Designed for BFSI\">\r\n                                                            <\/div>\r\n                        \r\n                        <div class=\"col-md-6 col-lg-5 order-md-1\">\r\n                            <div>\r\n\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">Designed for BFSI<\/h2>\r\n\r\n                                \r\n                                \r\n                                <ul class=\"list-style-check-primary mt-3 text-body-color\"><li><p>Flexible deployment model<\/p><\/li><li><p>Data handling and security<\/p><\/li><li><p>Ready to use workflow templates spanning &#8211; transaction led triggers, acquisition, welcome and on-boarding journeys, persistency campaigns<\/p><\/li><li><p>Voice with call patch to customer care<\/p><\/li><\/ul>\r\n                                \r\n                                                                    <div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n                                        \r\n        <div class=\"col-auto\">\r\n            <a href=\"#form\"  class=\"btn btn-primary btn-lg btn-animated scrollme\" >Request a demo<\/a>\r\n        <\/div>\r\n                                            <\/div>\r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">Key offerings<\/h2>\r\n\r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 pt-6 pt-md-7 pt-lg-9\">\r\n                        \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/user-stack.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Unified customer view                             <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Integrates all data sources and data types, enabling your business to make smart decisions.\u00a0                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/clock-forward.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Send time optimization                             <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Credence\u00ae\u2019s ML helps in identifying the time at which a customer is more likely to open and read messages.\u00a0                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/bell-clock.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Real-time triggers                             <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Use transactional alerts to send offers in real-time. Almost as soon as an event occurs!                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/thumbs-up.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Preferred channels                             <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    ML helps in identifying customer\u2019s affinity for a communication channel and auto selection of preferred channels in campaigns.                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-user-out.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Automated engagements                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    All available channels can be incorporated in a single engagement workflow.                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-chat-money.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Conversion tracking                             <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Determine campaign efficacy by tracking conversations at a workflow level.                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card card-transparent bg-transparent d-flex flex-column  h-100 \">\r\n                                                    <div class=\"card-body d-flex flex-column gap-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/bar-chart-up.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Analytics &#038; reporting                             <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Detailed views of campaign KPIs like engagement, failure, device details, link clicks, and more!\u00a0                                <\/div>\r\n                                                                                <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n            <\/div>\r\n\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section id=\"faq-id-1\" class=\"section section-py bg-light\">\r\n      <div class=\"container\">\r\n        <div class=\"row justify-content-lg-center\">\r\n          <div class=\"col-12 col-lg-10 mb-4 mb-md-5 mb-lg-7\">\r\n            \r\n                          <h2 class=\"mb-3\">Got questions? We&#8217;ve got answers! <\/h2>\r\n            \r\n                      <\/div>\r\n          <div class=\"col-12 col-lg-10 justify-content-center\">\r\n\r\n            <div class=\"accordion accordion-faq faq d-flex flex-column gap-3\">\r\n        <div class=\"accordion-item rounded\">\r\n          <div\r\n            id=\"title-1\"\r\n            class=\"accordion-header\"\r\n            >\r\n\r\n            <button\r\n            class=\"accordion-button p-4 p-md-6\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-1\"\r\n            aria-expanded=\"true\"\r\n            aria-controls=\"faq-collapse-1\">\r\n            Why should businesses use marketing automation?\r\n            <\/button>\r\n            \r\n          <\/div>\r\n          <div\r\n            id=\"faq-collapse-1\"\r\n            class=\"accordion-collapse collapse show\"\r\n            aria-labelledby=\"title-1\"\r\n            >\r\n            <div class=\"accordion-body px-4 px-md-6 pb-4 pb-md-6 pt-2\">\r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n              <p>Marketing automation gives marketers the ability to create consistent, personalized cross-channel engagement journeys that deliver a unified customer experience. It helps enterprises to deliver the right content, at the right time to customer.<\/p><p>Credence\u00ae enables marketers to create dynamic segments, schedule or trigger campaigns in real time, track engagement, perform A\/B testing, and provides near real time reports to ensure marketing process becomes more effective.<\/p>\r\n              \r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"accordion-item rounded\">\r\n          <div\r\n            id=\"title-2\"\r\n            class=\"accordion-header\"\r\n            >\r\n\r\n            <button\r\n            class=\"accordion-button p-4 p-md-6 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-2\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"faq-collapse-2\">\r\n            What communication channels are available to enterprises for customer engagement?\r\n            <\/button>\r\n            \r\n          <\/div>\r\n          <div\r\n            id=\"faq-collapse-2\"\r\n            class=\"accordion-collapse collapse\"\r\n            aria-labelledby=\"title-2\"\r\n            >\r\n            <div class=\"accordion-body px-4 px-md-6 pb-4 pb-md-6 pt-2\">\r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n              <p class=\"mb-0\">Credence\u00ae offers multi-channel support which can be used to design multi wave campaigns across SMS, Email, WhatsApp, browser push notifications, mobile push notifications, automated voice calls.&nbsp;<\/p>\r\n              \r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"accordion-item rounded\">\r\n          <div\r\n            id=\"title-3\"\r\n            class=\"accordion-header\"\r\n            >\r\n\r\n            <button\r\n            class=\"accordion-button p-4 p-md-6 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-3\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"faq-collapse-3\">\r\n            How do I share customer profile data for segmentation?\r\n            <\/button>\r\n            \r\n          <\/div>\r\n          <div\r\n            id=\"faq-collapse-3\"\r\n            class=\"accordion-collapse collapse\"\r\n            aria-labelledby=\"title-3\"\r\n            >\r\n            <div class=\"accordion-body px-4 px-md-6 pb-4 pb-md-6 pt-2\">\r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n              <p>Credence\u00ae offers multiple options for updating data. Enterprises can opt for direct DB integration, use Credence\u00ae APIs, or opt for automated file exchange. All of these options can be used on stand-alone basis or enterprises can go for combinations.<\/p>\r\n              \r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"accordion-item rounded\">\r\n          <div\r\n            id=\"title-4\"\r\n            class=\"accordion-header\"\r\n            >\r\n\r\n            <button\r\n            class=\"accordion-button p-4 p-md-6 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-4\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"faq-collapse-4\">\r\n            How secure is my data?\r\n            <\/button>\r\n            \r\n          <\/div>\r\n          <div\r\n            id=\"faq-collapse-4\"\r\n            class=\"accordion-collapse collapse\"\r\n            aria-labelledby=\"title-4\"\r\n            >\r\n            <div class=\"accordion-body px-4 px-md-6 pb-4 pb-md-6 pt-2\">\r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n              <p>Credence\u00ae has well-defined processes for ensuring data security. It is one of the reasons why Sinch is the preferred choice for some of the leading names in BFSI. Credence\u00ae is deployed on premise and enterprises can implement their own infosec guidelines to ensure adherence to corporate IT policy. Apart from this, the system supports encryption for data at rest, enables role-based system access, provides for PII masking and restricts access from outside enterprise\u2019s domain. Sinch conducts periodic VA\/PT tests to ensure a secured environment for all customer data.<\/p>\r\n              \r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"accordion-item rounded\">\r\n          <div\r\n            id=\"title-5\"\r\n            class=\"accordion-header\"\r\n            >\r\n\r\n            <button\r\n            class=\"accordion-button p-4 p-md-6 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-5\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"faq-collapse-5\">\r\n            Is any specialized training \/ knowledge of programming required for marketers using Credence\u00ae?\r\n            <\/button>\r\n            \r\n          <\/div>\r\n          <div\r\n            id=\"faq-collapse-5\"\r\n            class=\"accordion-collapse collapse\"\r\n            aria-labelledby=\"title-5\"\r\n            >\r\n            <div class=\"accordion-body px-4 px-md-6 pb-4 pb-md-6 pt-2\">\r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n              <p>No specialized training or coding knowledge is required. Credence\u00ae provides a very easy to use UI for designing campaigns, where simple drag and drop method is available for creating campaigns. Flow controls can be used for in-campaign criteria checks, routing decisions, passing information to APIs, selecting communication channels in a quick and easy way.<\/p>\r\n              \r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"accordion-item rounded\">\r\n          <div\r\n            id=\"title-6\"\r\n            class=\"accordion-header\"\r\n            >\r\n\r\n            <button\r\n            class=\"accordion-button p-4 p-md-6 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-6\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"faq-collapse-6\">\r\n            What AI \/ ML capabilities are available for making campaigns more effective?\r\n            <\/button>\r\n            \r\n          <\/div>\r\n          <div\r\n            id=\"faq-collapse-6\"\r\n            class=\"accordion-collapse collapse\"\r\n            aria-labelledby=\"title-6\"\r\n            >\r\n            <div class=\"accordion-body px-4 px-md-6 pb-4 pb-md-6 pt-2\">\r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n              <p>Our ML modules work on campaign data to identify and update channel and time preferences as shown by message recipients. Credence\u00ae enables marketers to not only send the messages using channels preferred by each individual recipient but also ensures such messages are sent at the recipients\u2019 preferred time.<\/p>\r\n              \r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"accordion-item rounded\">\r\n          <div\r\n            id=\"title-7\"\r\n            class=\"accordion-header\"\r\n            >\r\n\r\n            <button\r\n            class=\"accordion-button p-4 p-md-6 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#faq-collapse-7\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"faq-collapse-7\">\r\n            What data is captured in reports and how do I access it?\r\n            <\/button>\r\n            \r\n          <\/div>\r\n          <div\r\n            id=\"faq-collapse-7\"\r\n            class=\"accordion-collapse collapse\"\r\n            aria-labelledby=\"title-7\"\r\n            >\r\n            <div class=\"accordion-body px-4 px-md-6 pb-4 pb-md-6 pt-2\">\r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n              <p>Credence\u00ae captures all customer engagement data and provides comprehensive reports on key campaign KPI\u2019s. User can access the data and report summary from UI or automate emailing of reports to their ID\u2019s.<\/p>\r\n              \r\n              <div style=\"margin-bottom: 8px\"><\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div><\/div>\r\n  <script type=\"application\/ld+json\">\r\n  {\r\n    \"@context\": \"https:\/\/schema.org\",\r\n    \"@type\": \"FAQPage\",\r\n    \"@id\": \"https:\/\/sinch.com\/in\/products\/automation\/credence\/\",\r\n    \"mainEntity\": [{\r\n        \"@type\": \"Question\",\r\n        \"name\": \"Why should businesses use marketing automation?\",\r\n        \"acceptedAnswer\": {\r\n          \"@type\": \"Answer\",\r\n          \"text\": \"&lt;p&gt;Marketing automation gives marketers the ability to create consistent, personalized cross-channel engagement journeys that deliver a unified customer experience. 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Enterprises can opt for direct DB integration, use Credence\u00ae APIs, or opt for automated file exchange. All of these options can be used on stand-alone basis or enterprises can go for combinations.&lt;\/p&gt;\"\r\n        }\r\n      },\r\n    {\r\n        \"@type\": \"Question\",\r\n        \"name\": \"How secure is my data?\",\r\n        \"acceptedAnswer\": {\r\n          \"@type\": \"Answer\",\r\n          \"text\": \"&lt;p&gt;Credence\u00ae has well-defined processes for ensuring data security. It is one of the reasons why Sinch is the preferred choice for some of the leading names in BFSI. Credence\u00ae is deployed on premise and enterprises can implement their own infosec guidelines to ensure adherence to corporate IT policy. Apart from this, the system supports encryption for data at rest, enables role-based system access, provides for PII masking and restricts access from outside enterprise\u2019s domain. 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User can access the data and report summary from UI or automate emailing of reports to their ID\u2019s.&lt;\/p&gt;\"\r\n        }\r\n      }\r\n    ]}<\/script>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n  \n\n\r\n    <section  class=\"section section-altblo section-py bg-white\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-lg-center\">\r\n                <div class=\"col-12 justify-content-center\">\r\n\r\n                    <div class=\"row align-items-center \">\r\n\r\n                        \r\n                        \r\n                        <div class=\"col-md-9 order-md-1\">\r\n                            <div>\r\n\r\n                                \r\n                                \r\n                                    <h2 class=\"mb-0 h3\">Explore more products <\/h2>\r\n\r\n                                \r\n                                \r\n                       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data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Mailhub\u2122                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    The world\u2019s most powerful email API.                                  <\/div>\r\n                                                                                <\/div>\r\n                                                    <div class=\"text-start\">\r\n                                                           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data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/whatsapp.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                WhatsApp                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Create automated chats, build trust, and enrich the customer journey.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                    <div class=\"text-start\">\r\n                                  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data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-check.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5 \"\r\n                                                                >\r\n                                Docxcomm                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Leap towards a paperless future.                                  <\/div>\r\n                                                                                <\/div>\r\n                                                    <div class=\"text-start\">\r\n                                                                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                               <\/script>\r\n                                                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":2,"featured_media":56363,"parent":43385,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-43389","products","type-products","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Omnichannel Marketing Automation Solution, B2B Marketing Automation Software - Sinch<\/title>\n<meta name=\"description\" content=\"Enable enterprises to drive context-led customer engagement journeys. Reach out to your customers via multiple channels to ensure that the engagements are consistent across all channels leading to higher ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/in\/products\/automation\/credence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Omnichannel Marketing Automation Solution, B2B Marketing Automation Software - Sinch\" \/>\n<meta property=\"og:description\" content=\"Enable enterprises to drive context-led customer engagement journeys. 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